https://www.danielstillman.com/blog/the-ladder-of-intervention
Changing the world isn’t easy. Challenges are complex. People are complex. Finding a point of leverage to start a transformation is non-trivial. One model of systems change is the Ladder of Intervention.
The Ladder of Intervention suggests that we can shift a system by forcing a change – eliminating choice and free will (like banning soda) or just by clarifying choices (like putting up signs with calorie counts). Some options on the ladder are coercive… and this can have negative effects.
Note: The Ladder of Intervention was originally introduced by the Nuffield Council of Bioethics in 2007: https://www.ncbi.nlm.nih.gov/books/NBK435779/figure/ch5.Fig4/
The Ladder of Intervention is a very powerful tool / framework to design behavioral change. Especially if you are not an expert – it’s a pretty handy way to implement behavioral change step by step.
Type: | Best Practice, Method / Tool, Research |
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Author: | Daniel Stillman |
Level: | Beginner, Mid-Level, Expert |
Medium: | Article |
Profession: | Designers, Product Managers, Business Owners, Marketers |
Topics: | Behavioral Design |
Design phase: | Discover, Define, Ideate, Concept, UI Design, Strategy |